How to set up and use a custom short URL for WordPress

We all use short Url for our website and their promotions, Short URLs are more easy to manage than simple URLs.Even Google love short URL because it makes easy to index links from social networks.URLs help describe the content, but are lengthy and are not easy to share on emails, web pages, and especially social media services like Facebook and Twitter.

Short links help to track every click when anyone clicks on the link and that makes it more useful for market researchers and for SEOs.Because of these benefits of Short URL, now many major brands using custom shortURLs for the website and for the promotions of the website.Today in this tutorial we’re going to share the method of “how to set up and use a custom short URL for WordPress”.

What Is Custom Short URL?

Custom Short URL is the short URL which shows your website name in the short URL.Many Major websites use custom short URL for the branding of the website.The New York times uses, TechCrunch uses, and WPBeginner uses the domain name for shorter customised URLs.

Short URL are made of the short name of websites like Facebook’s FB.You can also use a custom short URL for your website for the branding and promotion of your website.This tutorial of “how to set up and use a custom short URL for WordPress” will help you to setup a custom short URL for your website.

Custom Short URL

Step 1.Purchase a Cheap Short Domain

Before setting up the custom short URL for your website, you have to purchase a good one for your website which indicates your website name and identity.You can purchase a short domain name which has short name of your website or domain written in the short form.

If you don’t have any idea about the which short domain should be good for your website then you can use is the best tool which helps you to find the best short domain for your website by suggesting the short domains for your regular domain name.

Custom Short URL

Step 2.Create an Account on and Setup Short Domain

Once you have purchased the short domain for your website, the next step is to create a new account on can create a free account on biltly and after that, you’ll be able to set up your customised short domain and can analyse the statistics on the customised short links that you create.

Now click on the setting option of and select advanced settings and click on the “Branded Short Domains”.Now you can see an option of “Add Branded Domain”.You will see instructions on how to setup your DNS A records and point them to servers. Below that you can just add your branded domain name.

Custom Short URL

Step 3.Setup Your DNS A record & Point to

The third step is to setup your DNS record to make your Branded Short Domain point to, to setup your DNS record you have to open the domain management page of your domain registrar’s website.

If you have purchased the domain from Godaddy which is a famous domain registrar then you can login GoDaddy account and can access the domain management page.Here is the complete information about how to add DNS A record.


Step 4.Use WP Bitly (WordPress plugin)

The second last step is using Wp bitly WordPress plugin.This plugin lets you quickly and easily access custom shortlinks which are created by using a custom domain.The best thing about this plugin is that you can easily manage, share, and track your short URLs directly from your WordPress site.

After the installation of WP bitly,  you have to configure the plugin and enter the “bitly OAuth token” which You can find it by visiting your Bitly account and clicking on Settings » Advanced Settings.At the bottom of the menu, you will see a link to OAuth apps.

Custom Short URL

Step 5.Confirm the link are Working

Now after successful setup, the custom short URL on your WordPress site, now check the by click on the short link of your website.You can now share the short link on your twitter page, Facebook page.If you’re redirecting to another page then check the entered details including bitly OAuth token.


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