As smartphones have increased in numbers, so too have their possibilities. Users look to these devices for all the information they need, but also to make their experiences – whether gaming, listening to music, or even shopping – a lot easier. That’s why Apple’s app store has seen a growth of more than 2 million applications over the last decade.
With more e-commerce businesses looking to smartphones than ever before, the market is flooded with apps designed to help you generate sales and boost revenue. In this post, we’re going to share which applications and platforms your business should be using.
Shopify is a platform utilized by many e-commerce businesses to set up their online store. For more than a decade, it’s been up to date with the changing trends and technologies that have continued to revolutionize e-commerce. The platform is one of the easiest and most affordable to use, which makes it suitable for newcomers to the world of e-commerce. In fact, New business owners are the ideal clientele for Shopify, because the platform helps them to find the best solution with minimal costs. Not only that, but they’ve been given an overall rating of 9.8/10, scoring full marks for ease of use, support, and features.
Understanding what is attracting people to your business is important. There’s no way to change and improve without first knowing what isn’t working. Google Analytics offers a platform for this. It provides figures on page views, click rates and interactions, highlighting strengths and weaknesses in the way your site is marketed. No e-commerce business can function without knowing these statistics, and Google Analytics is widely considered the best platform for sourcing this information. It also offers a similar service if your business has developed a smartphone app. There are plugins available so you can see these statistics directly on your dashboard, rather than having to open Analytics separately.
While analytics may give you an idea of where people are clicking and what they’re responding to, it doesn’t always give you enough depth. Platforms like Hootsuite help you to understand what people think of your business, because it compiles what people are saying on your social media feeds. Through this, you can better identify where any problems lie. You can also schedule social media posts and respond to people’s comments from the site (or mobile app) so that customer satisfaction and retention increases. An e-commerce business is nothing without people buying its products or services.
WooCommerce is a plugin available for WordPress that turns the content management system (CMS) into an e-commerce platform. It adds features like a shopping cart and a secure payment gateway so that customers can easily purchase goods through WordPress. WordPress is now responsible for 30% of the websites online, and with the addition of plugins like WooCommerce, it’s become a viable platform for business owners to use.
BigCommerce is the way to go if you’re experienced at running a business. This platform is responsible for launching storefronts for many big name companies and comes prepared with extensive built-in features, including analytics and newsletters. There is little technical know-how required to establish your store on BigCommerce, making it ideal for anyone who isn’t too experienced with technology. The platform also provides simple integration with sites like Facebook and eBay, so spreading the name of the business can be achieved without hassle.
These applications and platforms have helped pave the way for e-commerce business to grow in the twenty-first century and will continue to be at the forefront of development. If you’re aware of anything not included here that also makes e-commerce a lot easier, let us know.